Enhancing the expansion of car distributors through the introduction of a new brand
A consultancy recommendation was made to one of our clients, a distributor of well-known brands for a car brand, to introduce several new brands to the car market, which contributed to expanding customer options and increasing demand in the market.
After studying the contracts concluded with the brands available at the distributor and making recommendations to amend those contracts due to the high exchange rate we relied on a comprehensive market analysis, evaluating business opportunities, and designing an effective distribution strategy that ensures the integration of the new brand with the existing inventory.
Results:
Our client was able to enhance the diversity of the offering, attract new customer segments, and achieve a growth in its sales of 12% during the first three months of the consultancy recommendations despite the increase in exchange rates.
Expanding distribution with one of our clients in the food supply sector by introducing new Products
A business development consultation was conducted with a food supply company to study the market expansion and develop an appropriate strategy to introduce a specific type of tea to a new governorate.
By analyzing the market, building strategic partnerships, and applying best distribution practices, we succeeded in helping the client expand its geographic scope and increase the product’s reach in the new market.
Results:
New markets were opened in three governorates and their suburbs with a distribution rate exceeding 65% of the client’s total distributions before making the consulting recommendations.
This experience reflects our commitment to providing practical solutions that support our clients’ growth and enhance their presence in the target markets.
Improving the performance of a chain of gas stations and car services in one of the cities
The Challenge:
One of our clients, who owns a chain of gas stations and car services, was suffering from a sharp decline in the revenues of one of his stations compared to the rest of the branches. Despite the availability of the same quality of services provided in the non-remote branches, sales were very low and almost non-existent, and there were many complaints from customers about the service experience.
The solution we provided:
We conducted a comprehensive analysis of the stations through:
- Studying the location of the station: Analyzing traffic flow and the attractiveness of the site.
- Evaluating the customer experience: Conducting surveys to find out the reasons for customer reluctance.
- Analyzing internal operations: Reviewing the efficiency of operational processes and service.
- Comparing with competitors: Studying the strengths of neighboring stations.
Based on the analysis, we provided practical solutions that included:
- Redesigning the service experience by improving the speed of service and the quality of interaction with customers.
- Launching targeted promotions, such as discounts on complementary services during off-peak times.
- Using the site to provide hosting services to customers while dealing with their cars.
- Linking wages to individual production among workers with an additional incentive for distinguished workers.
- Performing a job exchange for distinguished workers between stations every 3 months to transfer their expertise to the rest of the work team.
Results:
- Increased revenues at the station under study by 350% During the first six months of the experiment's success.
- The client generalized the proposed model to the rest of the chain of stations owned by him, which led to an increase in the overall revenues for the entire project by 170%.